The 2025 fragrance winners have been announced, showcasing the most exciting perfumes, innovative packaging, and star-studded launches in the industry. Whether you’re a perfume enthusiast or looking to discover the latest scents to try, this guide covers all the top winners and highlights from 2025.
Top Winners of 2025 Fragrance Awards
1. Fragrance Editorial of the Year
Awarded to Justin Fenner for his captivating feature, “The Man with the Golden Nose” published in Robb Report. This editorial elevated perfume storytelling to new heights.
Read more about fragrance journalism here: Fragrance Foundation News
2. Innovative Fragrance Product of the Year
The D.S. & Durga Murder Mystery Set won for blending storytelling and scent in a unique immersive experience.
Learn about innovative fragrances at Perfumer & Flavorist
3. Packaging of the Year – Ultra Luxury/Luxury
Diptyque received accolades for the elegant Fleur De Peau Holiday Edition, praised for its stunning design.
Explore luxury perfume packaging trends at Luxury Daily
4. Packaging of the Year – Prestige/Popular
Marc Jacobs won with the fresh and playful Daisy Wild, a favorite among fragrance lovers.
5. Indie Fragrance of the Year
Veronique Gabai’s Délices de Bois stood out as a creative, high-quality indie scent.
Consumer Choice Awards Highlights
Fragrance lovers voted for their favorites, including:
- Maison Margiela Afternoon Delight
- Jo Malone London Hinoki & Cedarwood
- KAYALI Yum Boujee Marshmallow | 81
- Burberry Her Intense
- Drake’s Better World Fragrance House Carby Musk Fragrance Oil
Celebrity Fragrance Stars of 2025
Rising star Sabrina Carpenter won the Fragrance Foundation UK Newcomer Award for her debut scent Sweets Tooth. Meanwhile, Drake’s Carby Musk Fragrance Oil made waves as a finalist in consumer choice.
Read more about celebrity fragrances at Vogue Beauty
Niche and Natural Fragrance Winners
Natural fragrances gained prominence with winners like ROAN Fragrances’ Porcelain Pulse and Rosy&Earnest’s Vanilla Rum Royal. The clean beauty movement shows no signs of slowing down.
What’s Trending in 2025?
- Innovation: Storytelling through immersive fragrance experiences.
- Sustainability: Emphasis on eco-friendly ingredients and packaging.
- Celebrity Influence: Star-backed scents making a big impact.
- Packaging: Luxurious, eye-catching designs that complement the scent.
Final Thoughts
The 2025 fragrance winners reflect a year of creativity, innovation, and diversity in the perfume world. From luxury to indie, natural to celebrity scents, the fragrance industry continues to evolve with something exciting for everyone.
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