Trendsetting abayas are more than just fashionable garments—they represent a fusion of tradition and innovation. Designing a trendsetting abaya isn’t just about fashion—it’s about respecting tradition while pushing creative boundaries. However, unlike dresses, which offer greater flexibility, abayas must adhere to a cultural standard rooted in modesty and elegance. At the same time, a new generation of designers is proving that trendsetting abayas can thrive within these traditional bounds. These designers are not simply following trends—they are setting them, creating silhouettes and stories that are both contemporary and timeless.
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Abadia: Honoring Heritage with Trendsetting Abayas
Abadia is celebrated for its fusion of traditional Arabian craftsmanship and modern luxury fashion. Notably, the brand combines intricate bisht designs with flowing abayas and statement-making farwas. Moreover, its pieces consistently strike the perfect balance between heritage and haute couture. Abadia is deeply rooted in the heritage of the Arabian Peninsula, and as a result, each piece carries a rich cultural significance while embracing global fashion trends.
🡒 Learn more about sustainable fashion in the Middle East
1309 Studios: Where Couture Meets Community
A bold and forward-thinking Qatari brand, 1309 Studios redefines the modern abaya with artful prints, plush textures, and fearless color palettes. In addition, Creative Director Ghada Al Subaey has established the 1309 Community, a platform aimed at empowering Qatari women. What’s more, this initiative demonstrates how fashion can be both empowering and expressive. 1309 Studios stands at the intersection of artistry and purpose, proving that modern abayas are more than just garments—they are statements of identity.
🡒 Explore Ghada Al Subaey’s work
Manaal Al Hammadi: The Minimalist Queen of Modest Fashion
Dubai-based designer Manaal Al Hammadi channels a distinctive aesthetic defined by structure, movement, and subtle tones. Specifically, her use of fabrics like bouclé wool speaks to jet-setters and creatives alike, offering comfort and sophistication in colder climates. As such, her collections have become a global favorite, reflecting the timeless elegance and ease of modern minimalism. Unlike others, her pieces offer not only style but also function, allowing women to travel and thrive without compromising on their modesty or elegance.
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Nafs Designs: Youthful, Season-Ready Abayas
Founded by four Emirati sisters, Nafs Designs is an ode to collaboration and creativity. That said, their abayas defy convention—think puffer coats for winter and pleated chiffon for summer. In contrast to traditional designs, their pieces evoke a modern, youthful spirit that resonates across the Gulf and beyond. Whether it’s a seasonal look or a statement piece, Nafs Designs offers a fresh, bold take on the abaya, making it adaptable for any occasion and climate.
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Why 2025 Is the Year of Trendsetting Abayas
What sets the best abaya designers of 2025 apart? It’s their ability to:
- Blend cultural heritage with contemporary design
- Innovate using sustainable and luxurious fabrics
- Empower women through creative expression
From statement abayas to minimalist staples, these trendsetting labels are not just designing garments—they’re shaping identity, culture, and the future of fashion.
“For more insights into how modest fashion is evolving globally, check out Vogue Arabia’s abaya trend report.
