n the fast-moving world of women’s activewear, Under Armour has stepped into the spotlight with something fresh and exciting — the Courtside Collection. This new line blends athletic performance with fashion-forward designs, aimed at women who want to look as good as they feel, on and off the court.
Why Women’s Performance Apparel Is Booming
The rise of brands like Lululemon and Alo Yoga proves just how much attention women’s athletic fashion is getting. Legacy brands like Nike, Adidas, and Puma have already jumped on the trend — from Nike’s collab with Skims to Adidas and Reebok teaming up with WNBA stars.
According to Statista, the women’s performance sportswear market surpassed $42 billion in 2023, with growth expected to reach $50 billion by 2027.
That’s a lot of stylish leggings.
Inside the Under Armour Courtside Collection: What to Expect
Under Armour is now making a bold move with the Courtside Collection, created with the modern woman in mind. Whether you’re working out, running errands, or showing up in style, this line is made for you.
Collection Highlights:
- 14 versatile pieces
- Includes sports bras, tops, leggings, hoodies, and outerwear
- Price range: $90 to $245
- Features: Dazzle fabric, bonded leggings, cropped hoodies, and laser-perforated details
👉 Think: performance wear that fits your lifestyle — from workouts to street style.
Designed for the Evolving Woman
“We thought about her first — who she is, how she moves, and what excites her,” said Meagan Baker, VP of Apparel & Accessories Design at Under Armour.
The collection isn’t just about basketball. It’s about capturing the energy of women’s sports, individuality, and expression. It’s for women growing from student-athletes into confident, stylish individuals building their own paths.
Why the Courtside Collection Is More Than Just Activewear
These pieces aren’t just for sweating in — they’re designed to be:
- Mixed and matched
- Layered and restyled
- Worn day to night
The Courtside Collection invites you to express yourself — whether you’re courtside at a game, grabbing coffee with friends, or powering through your to-do list.
Looking for more style-forward activewear picks? Check out our guide to the top women’s athleisure brands of the year.
How the Courtside Collection Fits Into Under Armour’s Vision
This launch also ties into Under Armour’s larger strategy, led by returning CEO Kevin Plank, focusing on:
- Streamlined product lines
- Fewer promotions
- Stronger innovation and marketing
It’s clear that Under Armour is serious about reconnecting with women through meaningful products that deliver function, comfort, and edge.
Final Thoughts: Should You Try It?
If you’re someone who wants her activewear to reflect her style, the Courtside Collection could be the perfect fit. It’s bold, functional, and thoughtfully designed for the woman who does it all — and looks amazing while doing it.
Want to shop the collection?
👉 Explore Under Armour’s Courtside Collection now
According to Statista, the global women’s sportswear market reached over $42 billion in 2023.
Read the full feature from WWD on the Under Armour Courtside Collection.
Explore the full lineup on the Under Armour official website.
