Looking for the best beauty products to buy at SEPHORA in 2025? You’re in the right place. From skincare saviors to makeup must-haves, we’ve rounded up the top SEPHORA products that beauty lovers in the United States are raving about this year. Whether you’re restocking favorites or exploring something new, these picks are absolute essentials.
🌟 Top 10 Best Beauty Products to Buy at SEPHORA in 2025
These are the highly-rated, most-purchased, and trend-forward beauty items available at SEPHORA right now.
1. Glow Recipe Watermelon Glow PHA + BHA Toner
- Hydrates and exfoliates
- Best for glowing, poreless skin
- Lightweight and fruity-scented
📌 Also read: Best Skincare Routine for Glowing Skin
2. Rare Beauty Soft Pinch Liquid Blush
- Long-lasting, blendable pigment
- Vegan and cruelty-free
- A viral sensation on TikTok
📌 Explore: Rare Beauty Spotlight & Selena Gomez’s Vision
3. Charlotte Tilbury Airbrush Flawless Setting Spray
Smudge-proof and sweat-resistant
Keeps makeup fresh for up to 16 hours
Light floral fragrance
4. Fenty Beauty Eaze Drop Blurring Skin Tint
- Buildable light-to-medium coverage
- Perfect for everyday wear
- Comes in a wide range of shades
📌 Check out: Top Foundation Picks by Skin Type
5. Drunk Elephant Protini Polypeptide Cream
Clean beauty certified
Restores skin elasticity
Ideal for dry to combination skin
6. Dyson Airwrap Multi-Styler (2025 Edition)
Ideal for frizz-prone hair
Style without extreme heat
Multiple attachments for curls, waves, and straightening
7. Kosas Revealer Concealer
Great for dark circles and blemishes
Creamy, brightening concealer with skincare benefits
Includes caffeine and arnica
8. Tatcha The Rice Wash Cleanser
Suitable for all skin types
Gentle and non-stripping
Made with Japanese rice and hyaluronic acid
9. Makeup by Mario Master Mattes Eyeshadow Palette
Minimal fallout, great blendability
Neutral, rich pigments
Versatile for day or night looks
10. Sol de Janeiro Brazilian Crush Cheirosa 68 Perfume Mist
- Notes of Brazilian jasmine and pink dragonfruit
- Lightweight but long-lasting
- Affordable luxury scent
Already loving Rare Beauty? Don’t miss our detailed Rare Beauty brand spotlight coming soon.
🛒 How to Shop the Best SEPHORA Products in 2025
With SEPHORA’s growing selection of exclusive and clean beauty brands, shopping smart is essential. Here are a few tips:
- Use SEPHORA’s Virtual Try-On tools
- Look for products with “Clean at SEPHORA” badges
- Always read verified reviews before buying
📌 Planning a haul? Read our SEPHORA Shopping Hacks & Haul Guide
🔥 Beauty Trends Driving SEPHORA Buys in 2025
Beauty in 2025 is all about personalization, clean ingredients, and multi-tasking products. The biggest beauty trends include:
- Skin-first makeup (tints, concealers, glowy primers)
- Scentscaping with perfume layering
- Hybrid products (makeup with skincare benefits)
📌 Learn more in our 2025 Beauty Trends Breakdown
🧴 Final Thoughts: Your SEPHORA Must-Have List for 2025
With so many amazing beauty products at SEPHORA this year, now’s the time to restock or revamp your collection. The items listed above represent the best beauty products to buy at SEPHORA in 2025, based on performance, popularity, and innovation.
👉 Ready to shop? Visit the official SEPHORA website and start adding these gems to your cart today!
📌 Don’t forget to bookmark our guide on Perfume Trends to Watch in 2025
